Have you ever heard of runner's nipple? Nip Slips are the vibrant solution to uncomfortable, even bloody chaffing that some athletes experience during long-distance runs. Nipple covers for this purpose exist, but are beige and boring. This client wanted to carve a niche in the market with vibrant colors, bold copywriting, and novelty icons.  With Dude Wipes as a point of inspiration, we collaborated on a visual identity that sits at the intersection of functional & fun.